ABOUT BUSY BTOWN
Busy Btown was created as a passion project by Bri Lucas. It began as a social media community and evolved into a website resource for local activities in Chittenden County, along with a blog promoting curated weekend events, and reviews. Busy Btown offers regular giveaways in thanks to several local partnerships, which continue to drive interest in both Busy Btown and those partners.
New Website, New Growth
In early 2020, Busy Btown launched a new website, and more recently, emails. There has been steady audience growth each week. Between the social media channels, the audience size is almost 1k people in the Chittenden County area, the bulk of which are located in Burlington. The primary audience is between 25-44 years old, and there is a 3:1 ratio on gender, with females being the majority.
According to both Forbes and Bloomberg, women drive 70-80% of all consumer purchasing decisions. Also according to Forbes, 85% of women say that if they like a brand, they will remain loyal to it. This is a vital audience for brands to reach, and moving beyond traditional marketing tactics can make a big impact.
At Busy Btown, my mission is to get people out of their homes and exploring all that our area has to offer. From museums to playgrounds, comedy to music, local events and more—my goal is to help our community make the most out of their free time by providing information on, and promoting, these fun resources. I believe that it is our experiences that make the memories that last us a lifetime.
The Mintel survey in 2019 (as reported by the NY Times), showed that the majority of millennials, 44% of Generation X, and 40% of baby boomers, prefer experiences over material items, showing “a universal agreement to how consumers are prioritizing what matters to them most.” This trend is increasing, which points to an increasingly viable audience for Busy Btown and experience-based businesses such as yours.
Please note: Inclusion in the Top 10 Events list is at the discretion of Busy Btown. We curate the list each week without incentive from area businesses. However, feel free to email Busy Btown about your upcoming events. We may decide to include it in the Top 10 Events list, or in the list of other ideas in the area.
Join the Busy Btown community as a giveaway partner. We are looking for partners to provide free tickets or admission to experience-based events and activities in the Chittenden County area at least twice per year. In exchange for the tickets/admission, Busy Btown will run a giveaway promotion through the Facebook and Social Media channels featuring your logo and artwork (if preferred), as well as through a weekly email to subscribers.
2019-20 Giveaway Partners
Party Rental Space Feature
As a contributing writer with the Burlington VT Moms Blog and a member of a popular parents social group, I know that one of the things parents are often asking about are party rental options.
Searching a variety of businesses can be a big undertaking for a busy parent, so people are frequently tapping into the collective braintrust in their social groups to find helpful details that inform their decisions. Busy Btown's goal is to provide one resource where someone can vet the various rental options available in our area to see what option best meets their particular needs. This resource could be immensely useful, especially if it includes package details and pricing.
Busy Btown has developed a web page with a preliminary list of party/event rental spaces, with packaging options and pricing, in the Chittenden County area. These simple text listings are based on information listed publicly on each website, and each links to the respective business to confirm package details and pricing.. If your business is listed and you would like to make any adjustments to the copy, please contact us.
Custom Ad Opportunity
For a low flat fee of $175 for the entire year, submit your own custom ad design to be featured in place of the simple text listing. If you don't have a custom ad but are interested in a design to set your listing apart, contact us and we'll provide an estimate to meet your needs.
Website - Display Ad
Advertise with Busy Btown! Our website can accommodate both a vertical and horizontal layout, in flexible ad sizes. In a desktop environment, vertical ads will appear in the left or right sidebar. In a mobile environment, vertical ads will appear above or below blocks of content. Horizontal ads, in either environment, will appear between blocks of content. Ad location is flexible, and pricing will vary based on the size and location of the ad.
While display ad pricing will vary based on the size and location of the ad, Busy Btown's flat fee pricing for a 12-month display ad starts at just $50 per page.
Contact Busy Btown for an estimate based on the desired ad size, format, site location, and number of pages.
Email - Exclusive Sponsored Ad
Each Tuesday, Busy Btown sends an email out to subscribers with the upcoming weekend's Top 10 Events list. Space is reserved on the bottom of the email for any current giveaway promotions, a sponsored ad, and a list of Experience Pass partners.
The sponsored ad is flexible, but the width should not exceed 800w to ensure it is displayed appropriately across devices. Ad pricing will vary based on the height of the ad, however, Busy Btown's flat fee pricing for a sponsored ad, per email, starts at just $20 per week. Only one sponsored ad space is available each week, so your business will have dedicated space that no other business will have available. The only other businesses featured within the email will be through the curated Top 10 Events list, any giveaway partner, and/or the Experience Pass partners (logos).
Any sponsored ads featured must be relevant, Vermont businesses. We strongly encourage including a discount or offer for Busy Btown subscribers in your ad. Contact Busy Btown for an estimate based on the desired ad size and number of weeks you'd like to run your ad. There are only 52 sponsored ad opportunities available each year.
Busy Btown Experience Card Partner
Flat fee Join the Busy Btown community as a giveaway partner. We are looking for partners to provide free tickets or admission to experience-based events and activities in the Chittenden County area at least twice per year. In exchange for the tickets/admission, Busy Btown will run a giveaway promotion through the Facebook and Social Media channels, as well as through the weekly email to subscribers.